How to set up your Bolster Showcase

What is Bolster Showcase?

Your Showcase is a public page every contractor gets.

It includes 3 tabs:

• Showcase profile (About us)
• Open Quote (Get a quote)
• Ratings (Company rating)

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Open the Showcase builder

1. In Bolster, open the main left sidebar.
2. Click Marketing.
3. Click 'Get started' on the Showcase tile.

You’ll land in the Showcase builder.

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Understand the page layout

You’ll see 4 main areas:

• Top bar

  • Tabs: About us, Get a quote, Company rating
  • Web preview (to view what clients will see)
  • Save status (you’ll often see “Fully saved”)

• Left panel (your business details)

  • Website link
  • Phone number
  • Address
  • Social links (Facebook, Instagram, LinkedIn, X)

• Main editor (your content)

  • About us rich text editor
  • Photo uploads and gallery

• Sharing controls

  • Copy share link
  • Download QR code
  • Showcase is public toggle

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Step 1: Turn your Showcase on (publish it)

Your Showcase only shows publicly when you publish it.

1. In the left panel, scroll to the bottom.
2. Turn on Showcase is public.

Use this as your final “go live” switch.

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Step 2: Add your company details (left panel)

These details usually show on your public page as quick contact options.

1. Add your website URL.
2. Add your phone number.
3. Confirm your address.
4. Add social links you want customers to click.

What to write:

• Website: the page you want leads to visit most
• Phone: your best sales line
• Social: only platforms you post on consistently

Ask yourself:

• If a lead clicks only one link, which one should it be?

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Step 3: Write your Showcase profile (About us tab)

This is the first tab on your public Showcase.

Use it to answer the questions every lead wants to know:

• What do you build?
• Who do you build for?
• Why should they trust you?
• What makes your process easy?

How to edit:

1. Click the About us tab.
2. Click into the large text box.
3. Write or paste your company story.
4. Use the formatting toolbar for headers, bold, and bullet points.

Simple structure you can copy:

• One sentence on who you serve
• 3 bullets on what you specialize in
• One short “process” section (how work starts)
• One short “next step” (what the lead should do now)

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Step 4: Upload your best project photos (gallery)

Photos do most of the selling.

In the About us tab, you’ll see a section to upload images.

1. Click the plus button in the photo row.
2. Upload before/after shots and finished project images.
3. Put your strongest images first.

Pick images that:

• Look like the jobs you want more of
• Show finished details (not messy in-progress shots)
• Include wide shots and close-ups

Ask yourself:

• Do these photos match the price point I’m trying to win?

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Step 5: Share your Showcase link and QR code

You can share your Showcase in a few clicks.

1. Click Copy share link to paste it into:

   • Your Instagram bio
   • Your Google Business Profile
   • Email signature
   • Sales follow-up emails

2. Click Download QR code for:

   • Yard signs
   • Jobsite signage
   • Trucks and trailers
   • Business cards

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Brief overview: Get a quote tab (Open Quote)

This is where clients can start a request by browsing published options.

You’ll manage this content in the Get a quote tab.

For now:

• Treat it as your “catalog + quoting” tab
• Plan to set it up after your About us and photos

Fora full set up guide for Open Quotes, refer to the knowledge base article on this topic.

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Brief overview: Company rating tab (Ratings)

This tab shows your rating summary and review distribution.

You may also see a Company lead form dropdown here.

• Use it to choose what lead form powers your Showcase flow.
• Leave it blank to use the default form.

Fora full set up guide for Reviews, refer to the knowledge base article on this topic.

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Quick setup checklist

Do these first:

• Turn on Showcase is public
• Add website, phone, address
• Add About us copy
• Upload 10–20 strong photos
• Copy share link and start using it everywhere

Then do these next:

• Set up Get a quote (Open Quote)
• Confirm Ratings and lead form selection